Gentle Monster
Branding · Website · Personal project
The Gentle Monster X Ambush BX microsite was designed to capture the bold, boundary-pushing identities of both brands in one cohesive experience.
Time Frame
Dec 2021 - Feb 2022
(9 weeks)
Project Role
Sole Designer
Deliverables
Brand guidelines, Wireframes,
Visual design, Prototypes
Tools
Photoshop, Illustrator, CSS
01
Design Concept
The design reflects the core values shared by both Gentle Monster and AMBUSH, incorporating uniqueness, experimentation, and strong imagery as key themes.
UNIQUE
#000000
EXPERIMENTAL
#FF6600
BOLD
#FFFFFF
02
Final Design
Main page
Cover
For the cover, I aimed to express the space concept of the ZIP TIE collection
and the vast mountains of the CARABINER collection.
Ziptie Collection
The ZIP TIE collection is inspired by the movie The Man Who Fell to Earth, and I aimed to capture that essence in the design.
Carabiner Collection
The CARABINER collection is inspired by the vast mountain landscape, featuring majestic mountain imagery rising from the bottom and minerals floating in the air, shifting in place to add a sense of uniqueness.
Sub page
Ziptie Collection
Carabiner Collection
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