Diorama
AR · Personal project
Interactive Museum Exploration via Personalized AR Tours
The National Museum of Korea's extensive collection, while impressive, can be daunting for visitors, especially children and international audiences struggling with text-heavy displays.
'Diorama' offers a solution: a personalized AR museum tour app that guides users through curated courses based on their interests. By leveraging AR technology, 'Diorama' delivers rich information and interactive content, transforming the museum experience into an engaging and immersive journey through history.



Time Frame
August 2023 - Oct 2023
(10 weeks)
Project Role
Sole Designer
Deliverables
User research, Wireframe,
User journey, MVP model
Tools
Figma, Figjam
01
Outcome Overview
My Collection
Own Your Experience with
a Personal Artifact Collection
Diorama offers a feature that allows users to save "liked" artifacts to their personal collections. This allows them to revisit the artifacts they've seen at any time and create their own meaningful collections.
Artifact Interactiion
Maximizing Immersion
through Interactive Artifact Experiences
Diorama goes beyond simply providing basic information about artifacts; it offers interactive features that allow users to directly engage with them. For example, users can rotate artifacts 360 degrees, zoom in and out to observe details, or view virtual reconstructions.
Select Tour
Selection of Complex Museum
Tour Methods
Providing personalized and efficient museum experiences by offering customized tour options and in-museum navigation. These features empower visitors to explore the museum based on their individual needs and preferences, maximizing their enjoyment and understanding of the exhibits.
02
Research

Background
The National Museum of Korea, the country's largest, boasts a vast collection of artifacts and information, offering rich experiences to visitors. Ironically, this very scale can also present challenges. Visitors, especially those with limited time, often feel overwhelmed and unsure where to begin their exploration.
This difficulty is compounded by the museum's reliance on text-based information. Brief descriptions next to exhibits often fail to convey the full historical context and significance of the artifacts, leading to a passive, superficial viewing experience. This is particularly problematic for children and international visitors, for whom text-heavy explanations can be difficult to grasp, creating a barrier to fully appreciating the museum's educational and cultural value.
Furthermore, the museum faces an uneven distribution of visitor traffic, with the prehistoric gallery near the entrance receiving disproportionately high visitation. Despite the equal effort invested in preparing all exhibitions, galleries beyond the first floor often struggle to attract the same level of attention.
During my internship at the museum, I witnessed firsthand the disconnect between the meticulously prepared content by curators and the actual visitor experience. I saw many visitors struggling to navigate the museum effectively.
These experiences inspired me to develop 'Diorama,' a personalized AR museum tour app designed to make the museum experience more accessible and enjoyable for everyone. 'Diorama' aims to bridge the gap between the museum and its visitors, offering a richer and more meaningful experience for all.

Problem Overview
Problem
Proposed Solutions
Lack of Interactivity and Visitor Engagement
A lack of interactive elements and engaging presentation in exhibitions can result in passive viewing, making it difficult for visitors to connect with the material and retain information.
Introducing and Enhancing Interactive Elements
Enhance visitor engagement with museum content by using digital technologies, such as touchscreens, interactive maps, augmented reality (AR), and virtual reality (VR).
Bridging the Knowledge Gap in Museum Experiences
Many visitors enter the museum with limited prior knowledge about its contents, which can create challenges in engagement and understanding, highlighting the need for accessible and informative pathways to enrich their experience.
Visual Aids for Enhanced Understanding
Enhancing information delivery by shifting from text-heavy explanations to a visually engaging approach that incorporates visuals to aid visitors in better understanding complex museum content by simplifying key concepts and offering intuitive pathways for exploring museum contents.
Hindrance to Exploration
Adhering to a strict chronological viewing order can make revisits to the museum feel repetitive and predictable, limiting visitor movement and reducing the excitement of discovering new exhibits or exploring freely.
Personalized Museum Exploration
Offer visitors the ability to select their own routes through the museum, emphasizing thematic groupings and suggesting diverse exploration pathways to enhance their experience.
Research Methods
To gain a comprehensive understanding of museum experiences across different age groups, I conducted research. This study aimed to identify universal challenges and opportunities within museum settings, focusing on enhancing visitor engagement and accessibility.
Secondary Research
To establish a foundation for the research, I reviewed existing secondary research to understand exhibition experience behaviors and determine the scope of necessary improvements.
Survey Analysis
By conducting an online survey with 33 participants, I was able to identify overall limitations in the visitor experience at the National Museum of Korea
Non-participant observation
By shadowing three groups of visitors with varied demographics and observing their conversations and behaviors at the National Museum of Korea, I gained a deep understanding of the specific challenges faced by museum visitors
Research Highlights
Secondary Research Highlights
In the initial stage of the research, a survey review of existing literature helped to narrow the scope of the research and establish the target and research direction. Importantly, access to large-scale survey results, which would have presented a significant logistical challenge for an individual researcher, provided insights into overall visitor behavior regarding exhibition guides and related offerings. This research led to the conclusion that providing a consistent experience for the entire visitor group, rather than focusing on specific age demographics, is crucial.
Survey Highlights
Drawing from secondary research findings, I created a survey focused on the exhibition experience of visitors to the National Museum of Korea, open to all age groups. Critically, this approach, informed by the target range and secondary data, enabled me to include questions designed to understand the reasons behind user satisfaction with particular exhibition materials. ( A total of 33 participants in the vote )
Non-participant observation Highlights
As part of my research, I conducted a non-participant observation study at a museum. I followed three groups of visitors: a family with a young and older elementary school-aged child, a group of women in their 20s or 30s, and a group of elderly individuals. By observing these groups and analyzing their conversations, I aimed to gain insights into the real-world challenges faced by museum visitors.

Research Conclusion
By combining literature reviews, surveys, and non-participant observation, I have identified several persistent issues that visitors encounter during their museum experiences
Inefficient Wayfinding and Spatial Design causing Chronological Congestion
The absence of varied routes and clear wayfinding results in chronological viewing patterns and bottlenecks, hindering efficient navigation and location of exhibits.
Challenges Related to Information Accessibility and Clarity:
Inadequate, unclear, and inconsistent information presentation, arising from factors such as docent explanations and the use of complex terminology in contextual materials, leads to diverse visitor experiences and comprehension levels.
Lack of Interactive Engagement and Context
Exhibitions lack sufficient interactive elements and meaningful context to foster deeper engagement with artifacts and prevent visitors from recording personal reflections.
Issues Concerning Digital Tools and Services
Limited availability and hygiene concerns regarding shared digital devices, including audio guides, create accessibility and usability issues.
03
Development
Developing Solutions
Through extensive research, including user interviews, analysis of customer inquiries, and competitive benchmarking, I have identified key insights that have informed the development of design principles focused on addressing user requirements. These principles will provide a framework for maintaining a cohesive user experience across all design iterations.

Enhancing Visitor Engagement and Context
Implement interactive and reflective experiences that provide context, encourage active participation, and facilitate personal connections with the exhibited material.

Improving Information Accessibility and Clarity
Eliminate information barriers by providing clear, concise, and multi-layered information that caters to diverse learning styles and levels of prior knowledge.
Structuring Framework
User Flow

Persona & Storyboard
To design the ideal user experience for Diorama, I developed personas and storyboards to effectively visualize user needs and scenarios. These were informed by my analysis of research data, ensuring they accurately reflected user expectations, motivations, and pain points.

Han Min-ju ( 26 years old )
Background
Majored in Computer Engineering and works at an IT company. Not a frequent museum visitor, but decided to visit one this time to spend time productively.
Goal
To have a valuable and enjoyable experience on the first visit, even without prior historical knowledge
Pain Points / Frustrations
Lack of knowledge about Korean history
Unfamiliarity with museums.
Needs & Expectations
Desire to see unique Korean artifacts.
Desire to efficiently see only the key artifacts.

Minju notices an advertisement for the National Museum of Korea on a bus, decides to take a tour for first-time visitors.

She decides to use the AR service, preferring a self-guided experience over pamphlets, audio guides, and crowded docent tours.

Before entering the exhibit hall, she scans a QR code with her mobile phone to activate the AR service

Minju explores the available courses and chooses the "Visitor Trails - 30 Masterpieces" course, designed for first-time visitors.

The AR service starts the guided tour, providing directions and information about the first masterpiece.

An interactive icon appears on the screen, overlaid on the artifact

Minju stopps at one of the artifact. She taps the icon, initiating an interactive experience with the artifact.

Within the interaction view, clickable elements on the artifact are highlighted.

Tapping each highlighted element reveals further information or triggers an interactive response.

She leaves the museum, feeling satisfied with the visit.
Wireframe
Through the development of user flows, personas, and storyboards, I gained valuable insights into user needs and behaviors. These insights are now being directly translated into low-fidelity wireframes, ensuring a user-focused design
Mid-fidelity
Apply AR Feature

Choose Course

Choose tour

Start tour

Explore the Artifact

Interact the Artifact

Explore on your own

Archieved

Archieved Artifact

Detailed Information

Low-fidelity (Hover your mouse here)
Apply AR Feature

Choose Course

Choose tour

Start tour

Explore the Artifact

Interact the Artifact


Explore on your own

Archieved

Archieved Artifact

04
Final Design
Final Design
05
Future Steps
Multilingual Support
With a 56% increase compared to pre-COVID levels in 2019 and a 35% increase compared to 2023, which marked the highest museum attendance, the growing number of international visitors highlights the need to consider app language support to accommodate their needs.
Enhancing Museum Visit Memory Features
The current app includes a feature for revisiting and recalling past museum experiences. Moving forward, we plan to explore more interactive ways to relive these experiences, such as through social media sharing or other engaging methods.
